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Emirates, the innovative Dubai-based airline, announced a multi-million dollar programme that will cement its leadership in providing “best in the air” travel experiences in all classes.
This massive investment will see Emirates introduce an enhanced version of its First Class private suites; lie-flat massage seats in Business Class with more personal space; Economy Class seats with extra legroom; and the industry’s largest personal TV screens in all classes; across its rapidly-expanding long-haul Boeing 777 fleet.
The new onboard product will make its first appearance on Emirates’ Boeing 777-300ER ULR (Ultra Long Range) aircraft being delivered this month, and its 777-200LRs – the first of which will be delivered in August 2007.
Over the next 18 months, Emirates will receive 24 new aircraft fitted with this new product. It will also be implementing an aggressive programme to retrofit its existing Boeing 777 long-haul fleet.
Tim Clark, President Emirates Airline said: “This massive investment firmly positions Emirates’ inflight product at the zenith, and widens our competitive edge in long-haul travel.
Interior harmony and maximising personal space have been central to the design of Emirates’ new premium products in First Class and Business Class.
Emirates’ First Class private suites have set the benchmark for truly luxurious travel since it was first introduced in 2003. Amongst the suite’s key features are: a fully-flat bed with in-seat massage, dine-on-demand room service, in-suite personal mini bar, and sliding doors for the ultimate in privacy.
The airline has now worked closely with aircraft and seat manufacturers to provide a “corporate jet quality” feel to the First Class cabin. The enhanced Emirates First Class private suites are larger with extended floor space, more stowage room for hand baggage and a bigger personal wardrobe within the suite. It also features fine leather upholstery and a luxurious honey walnut finish.
On Emirates Business Class, the multi-zone massage seats recline to a 78” long lie-flat bed, providing ample room for taller passengers. In Economy Class, Emirates’ new generation seats are designed to provide more legroom and comfort. The seats come with a fully adjustable winged headrest, wide flat footrest and articulated seat bottom pan for greater comfort. |
