NEWS | Wednesday, 01 August 2007

Maltese properties on the Coldwell Banker Previews international magazine

A number of properties in Malta are being featured on the distinguished Coldwell Banker Europe Previews® Magazine. This quarterly up market Magazine is a showcase of exceptional, upper-tier properties, and is distributed through the Coldwell Banker worldwide offices reaching an international audience of qualified buyers for these distinctive properties.
Exceptional properties require exceptional marketing. Coldwell Banker Previews International is a luxury home marketing program exclusive to Coldwell Banker. The Previews program, operational since 1933, combines the experience and talents of certified sales associates within the Coldwell Banker network.
According to Mr. Ciantar “Coldwell Banker Previews International, represents an impressive choice of the world’s most fabulous real estate and currently dominates over half the transactions in the luxury home market in the US”. ‘Previews’ is synonymous to homes of distinction that possess incomparable style and beauty along with first class condition and amenities. “A home must be valued within the top ten percent of homes in the local sales market; typically those valued at 700,000 Euro and above can be considered a Previews property.”
Marketing exceptional properties is a special art that requires extraordinary expertise, impeccable discretion, superb global connections and extensive experience. “Previews Specialists pride themselves on combining these skills with a range of sophisticated estate marketing tools – including the Previews magazine. Maltese properties are also being featured on Unique Homes, The Manhattan Buyers Guide, and a number of other exclusive magazines.”
In California, Previews handles a stunning 75% of all million-dollar plus estates sold. “Thanks to the dominant market share of Previews, our Specialists are much more likely to be in touch with colleagues representing high end property and high class buyers looking for distinguished properties. As a result, more buyers and sellers of exclusive properties call on Coldwell Banker Previews International more than any other company in the world. That is why we are investing heavily in putting Malta on the International map”
The Coldwell Banker Previews clientele has included some of the most notable personalities across the globe - including American presidents, members of royal families, international celebrities and leaders of Fortune 500 companies who have selected ‘Previews’ to market their exceptional properties.