NEWS | Wednesday, 30 July 2008

New identity for BPC

BPC International, Malta’s principal marketing communications agency, has just unveiled a new corporate identity and website (www.bpc.com.mt). These express the agency’s values and beliefs as it looks to the future after 50 years of success.
“In a new, dynamic, way, the brand reinforces who we are and also defines our Agency’s personality and the value that we provide to our key audiences’, explained Mr David Brockdorff, BPC’s Managing Director.
The new identity incorporates a new logo, which is designed in a realist sans-serif typeface and features three bold colours. BPC’s traditional aquamarine blue green has been retained on the right hand side of the logo, as a reminder of the company’s origins and heritage. Gold the celebration colour for 50th anniversaries features at the centre of the logo. A complex reddish purple, features on the left of the logo. This symbolises the critical success factors for the future; passion, commitment, and ‘thinking outside the box’.
“With our well-established base, we are very forward looking and committed to providing inspiring and inspired marketing communications solutions for our clients across a range of disciplines’, continued David Brockdorff.
“With all the high-tech processes and IT systems that we now employ, this remains very much a people-based business. BPC has always managed to attract and retain very good people of the right calibre. We are fortunate that our people share our commitment and understand where we are going. This has proven to be a fundamental element in our success.
“Looking ahead, it is also very encouraging that with the international quality of work we are able to produce, there is exciting potential as borders are not necessarily Malta’s coastline. If we tread carefully, the future will be an exciting place. That is what BPC’s new corporate identity is really communicating.”
BPC was set up in 1958 by its current Chairman, Joseph Brockdorff. Combining a rigorous, thorough and results-oriented approach with creativity and commitment, it has developed from an agency with advertising as its initial function into a true ‘full-service’ marketing communications agency.
The agency provides a range of communications services to a prestigious list of clients operating in and from Malta.